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... certain cholesterol-friendly foods can be more effective in lowering levels of ldl, or ‘bad cholesterol’ than foods merely low in saturated fats, according to the canadian researchers ... in contrast, those who followed a more standard cholesterol-lowering diet reduced their ldl levels by an average of just 3% ... david jenkins says, “this study indicated the potential value of using recognised cholesterol-lowering foods in combination

... a diet that combines cholesterol-lowering foods may results in greater decreases in low density lipoprotein (ldl) cholesterol levels than a low-saturated fat diet, according to new research ... the study, published in jama, investigated whether consuming a diet consisting of foods recognized to lower cholesterol achieved significantly greater percentage decreases in ldl-cholesterol levels compared with a low-sat fat control diet over a six month period ... the researchers, led by dr david jenkins from the university of toronto, canada, reported that the use of the dietary portfolio of cholesterol lowering foods – which included foods such as plant sterols, soy protein, viscous fibres, and nuts – resulted in greater ldl-cholesterol lowering during the six month follow up, when compared with the low saturated fat diet – which emphasized high fibre and whole grains but lacked cholesterol lowering components ... “our data demonstrate the cholesterol lowering potential of a dietary portfolio intervention that counsels participants to increase consumption of cholesterol lowering foods,” said the researchers ... “our study also represents the first randomized trial to our knowledge to assess the ability of an intervention that counsels for consumption of these cholesterol-lowering foods to reduce ldl-cholesterol at 6-month follow-up in real-world conditions,” they added

... with the launch of the cholesterol-lowering bread, dobrogea and benecol will open a new market for cholesterol-lowering foods in romania ... plant stanol ester is recommended as part of a cholesterol-lowering diet, and due to its solid clinical research evidence, a health claim approved by eu can be used on benecol products

... however, stable sales of plant sterol ingredients helped push up the overall performance of the group’s food ingredients division, and reflects a continued consumer demand for cholesterol-lowering foods, said cognis ... “it seems that functional foods that lower cholesterol levels have been stable in consumer demand,” said marell, adding that the most popular applications for plant sterols were primarily yoghurts and spreads

... mcneil nutritionals has launched a benecol smoothie in the uk and ireland in a bid to reach a younger audience with a product it will market on dual benefits – plant stanol-derived cholesterol-lowering and its fruit content ... the cholesterol-lowering foods market in the uk is worth €142m according to iri figures for the 52 weeks ending july 12, 2009

... "the same applies for the whole continent which offers a great business opportunity for cholesterol-lowering foods also in the other countries in south-america

... the company said in september that it aims to retain a large slice of european and us cholesterol-lowering foods markets by introducing innovative product applications ... it is also planning to enter asian markets, where cholesterol is a matter of considerable concern as an emerging middle class ditches health, traditional eating habits for less healthy foods from the west